YouTube Marketing is the practice of promoting your brand, products, or services through videos on YouTube — the world’s second-largest search engine. It involves creating engaging video content, optimizing it with the right keywords, and strategically running YouTube ads to reach your target audience.

Through YouTube Marketing, businesses can increase brand awareness, boost engagement, and drive qualified traffic to their websites or landing pages. Whether it’s tutorials, testimonials, product demos, or influencer collaborations, YouTube helps brands connect with viewers on a visual and emotional level, building trust and loyalty over time.